1. Technology Assessment
It all starts with a thorough understanding of the technology. What is the functionality, what is the underlying technology? What are the limits of its use? How scalable is it and how flexible? With a structured assessment of the technology, the technology provider, the current market and people involved, we create a deep understanding of the possibilities, constraints and unique opportunities.
2. Market Identification
Based on the knowledge acquired in phase 1, we scan for market opportunities. After evaluation of economic attractiveness, the most promising markets are selected.
For each market an evaluation is made of the most important players, success factors and business models. After this evaluation, we make contact with the best business partners for whom the technology will enhance their business model. After a careful business case calculation, we draw up the contract between all parties involved.
3. Partnership Realisation
Creating partnerships is hard work. The main reason partnerships fail is that they tend to take attention away from the primary focus. ReMarketable is focused on creating these partnerships. Through a structured process and concentrated effort we create successful partnerships and efficiently bring your product to new markets. The entire process--establishing contacts, developing propositions, education, drawing up contracts and implementation--is managed by ReMarketable.